A Proper High
Roles:
Social Media Strategy
Art Direction
Campaign Production
Graphic Design
Content Management
Year:
Mar 2019 - May 2020
While I was hired to do Social Media Strategy and Content Management, I quickly began art directing and producing their digital campaigns and content needs as well. Through a streamlined process, as a small start-up team, we were able to take people’s recorded sessions and create relatable stories from the data for consumers to discover via internet searches.
At the time they operated in 4 markets, all which had their own “things”. We wanted to make sure we made the viewer have something to connect with, whether it be a match book, a local brand, or even a “10th coffee is on us” punch card.
Photos by Sydney Brown
IG Feed
as of
May 2020
Proper is a recommendation platform that focuses on the EFFECT cannabis gives the user over the reported strain effect.
Proper’s effect and “Good For” systems were color coded, teaching the user to look for the effect color. These IG posts made for great content loops to share on stories long after the post was posted. Think of them as “swipe up” indicators that continuously get engagement.
With Proper being a Tech start-up ~ and all ~ we wore many hats everyday which was why it was important to make social as sustainable as possible. These cards could be used over and over in different ways to tell a story.
We didn't want to be like all the other platforms but I understood that we still needed to play the game. “Proper Memes” we could create visual highs that stayed informational at the same damn time.
*plays Future*
Weed is complicated so Proper made it easier to understand with the “Learn Suite”. Graphic packs were made and then I would break them down into informational stories that the viewer could consume.
Graphics by Andrew Janik
